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A go-to-market compendium for The Human Index™ — the one KPI for human value creation in the age of AI. Built to start a debate, earn the category, and leave leaders wanting the report.
Business has climbed a ladder of intelligence. IQ made companies smart. EQ made them likable. AI now hands everyone raw capability for free — so the next, higher form of intelligence is knowing what that power is for.
We call it Brand HQ™ — the Human Quotient: how well a brand harmonizes the power of AI with the humanity it's meant to serve. It's the difference between a company that automates and one that stays worth choosing.
Refusing the tools that make you faster, cheaper and more capable is its own failure. Standing still is not "staying human."
Automating the moments that actually count — trust, judgment, care — quietly strips out the reason people chose you. Great power, greater responsibility.
The winners live in the harmony between the two. Brand HQ™ is how we measure who's found it — and The Human Index™ is where the world sees the score.
The Human Index sits in the one place nobody owns — between what AI lets a company do, and what customers report afterward. It measures the human system that turns capability into trust, preference and enduring value.
Speed · scale · automation · intelligence. The floor on capability keeps rising for everyone.
Trust · usefulness · confidence · meaning · connection. The human system that makes capability matter.
CSAT · NPS · loyalty · preference · growth. What the market gives back when you get it right.
Two masters, one story: the leaders who want to dare to be human, and the leaders who need an AI strategy that doesn't automate away the one thing that counts. The Human Index serves both.
Memorable on top, rigorous underneath. The public meets four plain-language capabilities; the method holds eight weighted dimensions scored on a disciplined 1 / 3 / 5 scale.
Human Index = 20 × ( .15 U + .20 T + .15 E + .15 D + .10 P + .10 H + .075 C + .075 R )
Capability grouping shown is a working, story-first arrangement of the eight scored dimensions — a candidate to pressure-test together, not the final rubric.
The inaugural 204-company cohort already shows a meaningful, directional link between a strong human system and public advocacy. We show the shape of the truth — and let the depth beg to be inquired about.
Honest framing is the credibility strategy: the advocacy proxy is not independent CSAT, and correlation is not causation. Independent CSAT validation is the stated next step — a reason to follow the index, not a claim to overreach. This is where we drip, not dump.
High-fashion and consumer-first above the fold; institutional depth below it. Scroll from the story of Brand 4.0 down into a living ranking — that fades, exactly where it gets good, into “get the report.”
Full-bleed motion: the quiet un-leveling of brand behavior as AI floods the world with sameness — and the few brands whose humanity makes them impossible to replace. Ends on a single provocation: what's your Brand HQ?
All 204 companies, category benchmarks, per-dimension scorecards and the Brand HQ diagnostic for your brand.
Get the report › Score my brandShowing the top of a real 19-brand exemplar set from the inaugural study. In production the list looks near-exhaustive, then fades — the tease is the product.
The Cannes Lions playbook: the value is implied until a credible study proves it and opens the coffers. The report is that study — and Together With is the practitioner who can help you act on it.
Brand 4.0 + the HQ tension as a POV that earns press and stage time.
The public property teases scores + the 2026 ranking; gates the depth.
"Get the full report" and "Score my brand" turn intrigue into leads.
The Human Advantage Snapshot™ becomes the paid engagement.
The flagship asset: the 2026 canonical study, designed to look like a category-defining index (BrandZ / Edelman shelf-presence). We spec the depth, the reveal sequence, and the reusable design system — then hand Together With's design team an AI build kit: the prompts, the component library, the reference decks and the guardrails so they can produce and customize it fast with Claude and their own tools.
Op-eds, podcast tour, the annual ranking as a press moment.
The property, LinkedIn POV series, "Certified Human Brand" seals.
Warm outreach with a brand's own score as the hook + follow-up script.
You haven't paid me for this — but it's the part that turns a study into a franchise. Like the Scout Motors "pack-out" we built for AI learning, imagine a personalized, agentic coach that trains a brand team on what HQ means and the governance to protect it.
An interactive walkthrough of the eight dimensions and the moments that matter — tuned to your category and score.
Where to automate, augment, protect and rebuild — the customizable rules that keep AI in service of humanity.
Scenario coaching on real journeys, with a 90-day pilot hypothesis the team can actually run.
Start with Together With's own team as the pilot; graduate it into a productized upsell for their clients. This is where the index stops being a report and becomes a relationship.
Working assumption: Brand HQ™ is the metric/idea; The Human Index™ is the ranking property. Confirm, merge, or pick one hero name.
Working assumption: tease scores + the four capabilities publicly; gate the full 204, per-dimension math and diagnostics behind the report. Agree the exact line.
Honest read of the data: the strong signal today is advocacy/CSAT, not money. We lead with humanity → customer value, and frame ROI as the validation journey — not an overclaim.
The world already measures what companies can do, and what customers say afterward. The Human Index measures what creates the difference in between — and Brand HQ™ is the reason leaders will care.