The HQ Index · Confidential

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Spinoza × Together With

◆ HQ Index™ · PlaybookSpinoza × Together With · Confidential

Spinoza × Together With · Deliverable · concept demo

HQ Mentor — teach your team to be human, then keep AI in its place.

An AI-assisted culture & governance coach. First it teaches the eight human factors that actually make a brand human. Then — separately — it helps you govern where AI belongs, so technology amplifies your humanity instead of eroding it.

Working name. Scripted concept — the shipped version is a live, category-tuned coach.

01The eight human factors

02The AI overlay

03Put it into practice

Module 01 · the substance

What actually makes a brand human

This is the heart of HQ — 60% of the score, and the part that has nothing to do with technology. Tap a factor, see what strong looks like, and rate your brand honestly. Judge the human behavior on its own terms.

HQ Mentor

Start with Trust & Integrity — it carries the most weight, because durable value is built on being believable over time.

Factor

Rate your brand — honestly

Where does your brand really stand on this — not where you wish it did?

Module 02 · the overlay

Now the AI question — separate from the eight

Once the human foundation is set — and it's 60% of the score — AI is a governance choice layered on top. This whole module is only the 15%. For each moment, decide what your brand should do; the Mentor tells you what the highest-HQ brands chose, and which human factor is really at stake.

Read this as your own brand's decision. You're not judging AI in the abstract — you're choosing, for a real moment in your experience, whether AI should take it on, assist a person, stay out of it, or fix a broken experience first.

AutomateAugment Protect (keep human)Rebuild first

Your HQ instinct: 0/6 aligned with the highest-scoring brands.

Module 03 · practice

Design one move that raises your score.

Tie a human factor to a business outcome in a test you can run in 90 days.

If we then will improve, because it strengthens creating measured by .

Your pilot hypothesis

HQ Mentor

Pick your pieces — I'll tell you if it's a pilot worth running.

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